Google is now the one-stop-shop for all queries. We enter our inquiry, and the answer appears on the screen. But: Why do we see specific websites on the top of google search and some at the last? This happens because of Search engine optimization. So what is SEO or Search engine optimization? Let’s see an overview and understand how websites are ranked and how they appear on the top.

First question: What is SEO?

The term “search engine optimization”(SEO) refers to the process of improving a website’s ranking on search engines In layman’s words, it’s the process of optimizing your website to make it more visible when people use Google, Yahoo, and other search engines to look for products or services linked to your company. The higher your sites’ exposure in search results, the more likely you are to draw attention and new consumers.

Now let’s see how SEO works

Bots are used by search engines like Google and Yahoo to crawl the web, moving from site to site, collecting information about those sites, and indexing them. Consider the index to be a big library where a librarian can pull up a book (or a web page) to assist you in finding exactly what you’re looking for. Then, using hundreds of ranking criteria or signals, algorithms examine sites in the index to decide the order in which they should show in search results for a given query. Our SEO success factors can be viewed as proxies for user experience aspects. It’s how search bots determine how well a website or web page can provide the searcher with the information they’re looking for. You can’t buy search engines to gain higher organic search ranks, unlike paid search ads, therefore SEO experts must put in the effort. SEO Criteria divides the factors into six categories and assigns weights to each one based on its overall significance to SEO. Content quality and keyword research, for example, are critical aspects of content optimization, while crawlability and speed are critical aspects of the site layout. Instead of doing the long process of SEO people choose to do shortcuts. These shortcuts or tactics may have been sufficient to assure a high position back when search engines’ algorithms were less sophisticated. And, for the time being, they might even work, at least until you’re caught. Three important niches have different SEO success factors: local SEO, news/publishing SEO, and e-commerce SEO. The search algorithms are intended to bring up relevant, authoritative pages and provide a quick search experience for users. These variables can help your pages rank higher in search results if you optimize your site and content with them in mind.

What’s the role of SEO in marketing?

Individuals make trillions of searches each year, frequently with commercial intent to find information about products and services, SEO is a critical component of digital marketing. Brands’ primary source of internet traffic is frequent search, which supports other marketing methods. Greater visibility and a higher ranking in search results than your competitors can have a significant impact on your revenue. However, during the last few years, search results have evolved to provide visitors with more direct answers and information, which are more likely to retain consumers on the results page rather than redirecting them to other websites.
Also, keep in mind that search results features like rich results and Knowledge Panels can enhance visibility and provide users with extra information about your organization right in the results. To summarize, SEO is the cornerstone of a well-rounded marketing strategy. When you know what your website visitors desire, you can use that knowledge for your paid and organic efforts, your website, and your social media assets, among other things.

So the next time you see a website on the top you know how it got there.

SEO is the fundamental base of any business if done correctly it can drastically change the profit loss ratio of your company.

Published On: February 1st, 2022 / Categories: Digital Marketing, Inbound Marketing, Marketing Strategy /

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