Case Studies
Disclaimer: These are not our customers however are general case studies for pharmacies that grew exponentially using digital marketing strategies.
Roman
What is Roman?
Roman is a US-based online pharmacy and healthcare platform that offers treatments for conditions such as erectile dysfunction, hair loss, and cold sores. The company was founded in 2017 and has since grown rapidly, with over $200 million in funding and a valuation of over $1 billion.
Roman’s success can be attributed to several factors, including its innovative business model, its focus on customer convenience, and its ability to leverage technology to streamline the prescription process.
Online Growth Strategies:
Search Engine Optimization (SEO):
Roman invested in SEO to ensure that its website would rank highly in search engine results pages (SERPs) for relevant keywords related to its products and services. This involved optimizing the website’s content, meta tags, and other on-page elements, as well as building high-quality backlinks from other websites.
Social Media Advertising:
Roman used social media platforms like Facebook and Instagram to advertise its services and engage with customers. The company created targeted ads that would reach people who were likely to be interested in its services, based on factors like age, location, and interests.
Email Marketing:
Roman used email marketing to stay in touch with its customers and promote its services. The company sent out regular newsletters and promotional emails that highlighted new features, special offers, and other important information.
Influencer Marketing:
Roman partnered with influencers in the healthcare and wellness space to help promote its services and reach new audiences. These influencers included doctors, fitness experts, and lifestyle bloggers who could speak to the benefits of using Roman for prescription treatments.
Referral Marketing:
Roman encouraged its existing customers to refer friends and family members to the platform by offering incentives like discounts or free products. This helped the company to grow its customer base organically and increase customer loyalty.
Growth Outcomes:
Rapid Growth:
Roman has experienced significant growth since its launch in 2017, with the company reporting $275 million in revenue in 2020.
Customer Growth:
Roman has attracted a large and loyal customer base, with the company reporting over 200,000 active customers as of 2021.
App Downloads:
Roman’s app has been downloaded over 3 million times, making it one of the most popular healthcare apps in the US.
Valuation:
Roman has raised over $200 million in funding and has a valuation of over $1 billion, making it one of the most valuable online pharmacies in the world.
Expansion:
Roman has expanded its offerings beyond erectile dysfunction and hair loss treatments to include other healthcare services such as telemedicine consultations and at-home COVID-19 testing.
Summary :
By leveraging innovative business strategies, focusing on customer convenience, and using technology to streamline the prescription process, Roman has achieved significant growth in just a few years. The company’s success can serve as a valuable case study for other businesses looking to expand their online presence and grow their customer base through digital marketing and technology.